Five Years From Now, CMOs Will Spend More on IT Than CIOs Do - Forbes

Marketing and technology working together:

Clearly, it’s time for CMOs and CIOs to start forging true, strategic partnerships, so both marketing and IT can begin sharing ownership of both goals and outcomes. After all, the business landscape has shifted, and it’s no longer marketing that drives business growth – it’s digital marketing that drives business growth. CMOs and CIOs alike must recognize that technology and marketing are now inextricably tied, and that future success depends on the creation of a totally new kind of cross-functional organization.